Don't fall into the mode of thinking you always have to shoot in color. Sometimes black and white photos are more dramatic because the contrast between the light colors and the dark colors is so striking. Most editing programs offer a feature that allows you to convert color images into black and white. Another alternative to shooting in color is to transform an image using selective coloring. Selective coloring is where most of the photo is black and white but one color is allowed to show or one ELEMENT is left in color. Using sepia tones in a photo can give an aged look to a photo. Think creatively and you will find some pretty unique opportunities to shoot in something other than the images natural coloring. Please note, however, that most of this creativity comes during the editing process. You can shoot a photo in its natural state and then transform it later (especially if shooting in RAW - an unprocessed image).